Symbolism and Irony in Hawthornes Young Goodman Brown Essay -- Young

Imagery and Irony in Young Goodman Brown   â Nathaniel Hawthorne's Young Goodman Brown is the narrative of a youngster confronted with the truth that insidiousness is a piece of human instinct. The story outlines how naivetã © can drive an individual to lunacy. Youthful Goodman Brown, who represents that Puritan each man, is stunned when he sees regarded pastors and ladies of his town at the fiend's fellowship. His mistrust that it is ordinary and adequate to be inherently malicious makes him carry on with an existence of gloom. In the story, imagery and incongruity are cunningly actualized to show that nobody is totally acceptable or abhorrent, and that the pressure between these alternate extremes is the place capacity to advance ahead is produced. There are a greater number of components to the story than simply the skirmish of good versus fiendish. Sexuality additionally turns into an issue in the story.  â â â â â â â â â â At the start of the story, Young Goodman Brown says goodbye to his young spouse. The specific part of his life that she speaks to is shown by her name Faith. Faith ...pushes her pretty head into the road, letting the breeze play with the pink strips of her top... (Hawthorne 272). As of now the dynamic imagery among nature and the house is set up. Nature, especially the breeze, timberland, and dimness represents corruption and malevolence. The home, explicitly Faith and her pink strips, represents the apparent wellbeing and security of the Puritan people group as haven from the transgression of the remainder of the world.  â â â â â â â â â â Goodman Brown starts his excursion into the forested areas. He criticizes himself for leaving Faith on such a task, however vows to stick to her skirts and follow her to Heaven (Hawthorne 272) when he returns. This task is never explained, yet it... ...986. 5: 2737-40. Fogle, Richard, H. Hawthorn's Fiction: The Light and the Dark. Oklahoma. College of Oklahoma Press, 1964. Hawthorne, Nathaniel. Youthful Goodman Brown An Introduction to Reading and Writing. Ed. Alison Reeves. New Jersey: Prentice Hall, 1995. Shear, Walter. Social destiny and social opportunity in three American short stories. Studies in Short Fiction, fall 92, Vol. 29 Issue 4, p543, 7p. Swisher, Clarice., ed. Shading and Images in The Scarlet Letter. Readings on Nathaniel Hawthorne. Greenhaven Press, Inc., 1996. VonFrank, Albert J. Beautiful in Pink: Young Goodman Brown and New-World. Critical Essay on Hawthorn's Short Stories, Boston: G.K. Lobby and Co., 1991. Zanger, Jules. Youthful Goodman Brown and A White Heron:Correspondences And enlightenments. Papers on Language and Literature. Summer90, Vol. 26 Issue 3, p346, 12p. Â

Physical Therapy Essay

The calling of exercise based recuperation interests me basically on the grounds that active recuperation has positively affected my life and I need to have the option to positively affect others. Throughout the years I have had a considerable amount of wounds and have been blessed enough to have a physical specialist take a shot at me. The way that my physical specialist had the option to limit my agony and speed up my recuperation made me incredibly energetic about the calling. Active recuperation is a fundamental piece of games, which is a huge piece of my life, and incredibly benefits the games world. Without physical advisors wounds would be significantly more inconvenient and would in this manner decline the engaging quality of contending in a game. Likewise, I couldn't want anything more than to work in an expert field relating to sports since they have had such a huge effect on my life and have formed who I am today. Active recuperation has numerous advantages outside of sports too, including general physical movement. I lead an exceptionally dynamic way of life and can’t envision existence without physical action because of a physical issue, sickness or disease. By giving rehabilitative consideration to people of all movement levels physical advisors permit them the opportunity to be truly dynamic. I accept that so as to make every moment count, your body should have the option to take you any place you need to go. I can’t think about a superior calling than beneficially affecting others lives and helping them make the most of their lives. Notwithstanding these individual reasons there are outside elements that likewise make the exercise based recuperation calling engaging. When you start working, your employer stability increments significantly on the grounds that wounds, sicknesses and infections will consistently be predominant in the public eye. This is soothing to have the genuine feelings of serenity that you won’t be supplanted and it permits you to make the most of your activity more. Additionally, most physical specialists work standard hours, which permits you to make the most of your time off work and not be stressed over getting brought in. At last, I know numerous individuals that are either physical specialists, center proprietors, or even still understudies that couldn’t be more joyful with the choice they made to work in the field of exercise based recuperation. The advantages of active recuperation on physical movement are monstrous and fundamental to people’s wellbeing. By and large, active recuperation impacts the general strength of individuals in endless manners. Without exercise based recuperation andâ rehabilitative consideration, wounds, sicknesses and infections could be disastrous to a person’s physical movement level. Physical specialists give care that permits people to perform fundamental every day assignments and complete activities that improve their personal satisfaction. Notwithstanding broad wellbeing and every day movement, active recuperation incredibly benefits sports. In the event that competitors didn’t get care after a physical issue, their mending time would increment significantly. By giving specific consideration, physical specialists assist competitors with coming back to play. This, thusly, keeps the games business running appropriately as the top competitors can perform and give amusement. In conclusion, exercise based recuperation benefits physical movement showing legitimate structure for action, which forestalls future wounds. By giving individuals the information important to carry on with a truly dynamic life, physical advisors incredibly advantage physical movement. So as to have the option to add to the vocation of non-intrusive treatment, I have to first completely comprehend what the calling involves. By social affair however much information as could be expected about active recuperation, I will have the devices should have been an extraordinary advisor and add to the vocation. To emphatically affect active recuperation, I would initially need to rehearse expertly, which considers decidedly non-intrusive treatment in general. I trust it would be incredibly useful to competitors to learn legitimate strategy for physical exercises. One commitment I would give a valiant effort to make happen would give a camp to sports groups that instruct youthful competitors on structure and injury anticipation. I wish somebody had shown me how to forestall wounds since I invested next to no energy being 100% solid. Likewise, by spend significant time in a specific zone of active recuperation I would have the information important to make new medications and activities to boost the advantage of treatment. At long last, I would likewise love to claim a facility, which would immensy affect my patients and exercise based recuperation as a calling. The main individual I met was a lady. She is a physical advisor at a center in Truckee, CA where I’m from. She got her Bachelors qualification from UC Santa Barbara and her Masters certificate from Chapman. I decided to talk with her since she assisted with the neighborhood secondary school groups, practically like a coach, yet additionally on the grounds that I was interested to perceive what it’s like to work in a facility. Throughout the years I’ve had a lot of wounds so I’ve gotten to knowâ her quite well. She turned me on to active recuperation related callings since she has helped me recovery my increasingly genuine woun ds and she has done a ton of athletic preparing type work for me during soccer. I talked with her since I needed her feeling on exercise based recuperation versus athletic preparing since she does both. My subsequent meeting was with a man who is an ongoing alumni of the kinesiology program Saint Mary’s. He got his Master’s certificate in Kinesiology, yet at the same time wasn’t precisely sure what calling he needed to be in. He said that Kinesiology is an exceptionally adaptable major and that you can do many vocations with it. He suggested that I proceed on the way of Kinesiology since he hasn’t even made sense of what he needs to do yet, yet he despite everything has choices to look over. His last guidance to me was to do everything to the best of my latent capacity and the rest will come to you. Taking everything into account, exercise based recuperation is a vocation I could see myself seeking after due to the innumerable advantages that accompany the profession. As a physical advisor I would endeavor to give the best consideration to every one of my patients with the expectation that I would positively affect their lives. Exercise based recuperation is a fundamental human services calling and I am keen on turning into a piece of it. References â€Å"Kinesiology Interview.† Scott Eberhardt. Individual meeting. 27 Mar. 2014. â€Å"Physical Therapy Interview.† Joanna McMullen. Individual meeting. 27 Mar. 2014.

Personal Philosophy of Nursing Essay Example for Free

Individual Philosophy of Nursing Essay Conviction is the impression of qualities that guides one to plan and set objectives in their own and expert Life. In view of this, and that caring is the substance of nursing practice, my vocation way objectives were sketched out and concentrated on idea of training , wellbeing and care. My points of view and convictions about nursing as a calling have been step by step created during the time by the impact of many, mentorship, instruction and by long stretches of clinical experience. Convictions Nursing. Medical attendants help and care for the wiped out or well, and advance wellbeing with abilities, aptitude and information. The American Nurses Association (ANA) characterizes nursing as â€Å"the security, advancement, and improvement of wellbeing and capacities, counteraction of disease and injury, lightening of enduring the analysis and treatment of human reaction, and support under the watchful eye of people, families, networks, and populations.† We nurture are engaged and taught to give the most all encompassing consideration to people and family with genuine or potentially potential medical issue. (ANA, 2009). Our responsibility is to help people/customers endeavors to arrive at their ideal wellbeing potential. Customer. Customer can be the individual, family, gathering, association or networks that have inborn capacities, assets, encounters and qualities that control dynamic in regards to wellbeing issues.† (University of Kansas School of Nursing, 2001). Kings’ hypothesis accentuates the significance of customer support in the dynamic and manage decisions, choices and results of care (refered to by Parker, 2006). Attendants need to see how singular/customers pick and acknowledge obligation when they are their wellbeing chief. Wellbeing. Wellbeing is the customer ideal condition of health. The World Health Organization characterizes wellbeing as â€Å"a condition of complete physical, mental and social prosperity and not simply the nonappearance of sickness or infirmity.† Leininger characterized wellbeing as â€Å"state of prosperity that is socially characterized, esteemed, and rehearsed and mirrors the capacity of people or gatherings to play out their every day job exercises in socially communicated, useful and designed ways (refered to by Parker, 2006). The individual/customer wellbeing is natural connected with his/her condition. Condition. Newman characterizes condition as â€Å"all inside and outside components or impacts encompassing the recognized customer or customer framework (refered to by Parker, 2006).† Martha Rogers’ Science of Unitary Human Beings suggested that the customer and their condition are indispensable with each other in a nonstop procedure (Blais et al, 2002). At the point when medical caretakers apply Rogers’ hypothesis in their training, they all encompassing spotlight on the individual in general and advance and incorporate consideration between the customer and his/her condition. It is my conviction that condition enormously impacts a client’s wellbeing and her/his impression of wellbeing and it is in nonstop and imaginative changes. My vocation objectives were sketched out in the point of view of changes and headway of my calling and a progressively equipped expert medical attendant. Objectives Present moment. My prompt transient objectives when school is finished, is to be situated as day House Supervisor in the office where I work. It will be a broadly educating position, since I am not intending to leave the clinical zone at any point in the near future. This new position will be corresponding to my genuine situation as telemetry charge nurture. My subsequent objective is to complete St David HCA institute authority classes before the current year's over. I accept that these transient objectives will clear my profession way and give me the establishment to achieve my drawn out objectives Long-term. I have two long haul objectives that I am wanting to achieve by 2012. To begin with, I am intending to be Austin Community College Nurse School’s clinical teacher associate to begin in January of 2010. Likewise, one year from now, I might want to apply and be acknowledged in a â€Å"Developmental Teaching Program† that the University Of Texas (UT), with the joint effort of St David HCA and Seton Hospital, sorted out to help and help representatives who are keen on propelling their instruction into a master’s program and be engaged with educating. Every medical clinic acknowledges fifteen qualified workers for each semester and the program comprises of three showing classes at ace level. Arranging my profession and defining up objectives past being a bedside nurture was not a simple advance. It was finished/cemented by the impact and backing of companions and my family Basic Analysis Convictions. My convictions about nursing were impacted particularly by my significant other and by one of my lifetime companions. Both instructed me that nursing is a calling that one never quits learning and learning is the best way to procure information to improve and exceed expectations as an expert. I likewise have an excited tutor that educates and urges me to extend my insight in different zones of nursing instead of simply being a bedside nurture. My convictions in my profession, additionally, have been extraordinarily impacted by my mom who consistently reminds me to consistently place myself in the patient’s place before any choice or judgment is finished. Through it, she encouraged me what sympathy and genuine consideration implies. Other than the individuals referenced above, there are numerous others that somehow impacted and formed my convictions about nursing. Profession Choice. Nursing has been my solitary calling. I got my ADN confirmation through Florence Nightingale Nursing School, the main England Nurse School in my nation. In this way, once in the U.S, I returned to nursing school and got my ADN. My vocation decision happened some time before I even completed secondary school. My dad was debilitated for quite a while and regularly I would go with him to the clinic for doctors’ arrangements or just to the crisis room. During those occasions my heart would go to those debilitated individuals resting on the ground outside the medical clinic sitting tight for an accessible specialist or an attendant to see them, and, more often than not it would not occur unexpectedly early. A portion of these individuals would remain for a day or two in the warmth, ravenous, parched, filthy and in torment. Against my mom orders, (since we didn't have a lot), I began to bring nourishment, and water to those individuals and I would apply margarine to their injuries to keep them wet ( I had seen the elderly people ladies in the homestead doing it). At the point when I truly chose to go the attendant school, I didn't know about it. I told my mom that would attempt it since I would not like to be anything in those days. When I began nursing school, I was absolutely enamored with it. In a roundabout way, my dad drove me to my present vocation way that I feel satisfied me as an expert. Current Career Path. I have been a medical attendant for a long time. Since my graduation, I have been filling in as a telemetry nurture/charge nurture. Be that as it may, during these time I have been working in all medications/surg floors, step-down ICU and ER. I like cardiology the most. It is a quick pace unit and can be testing. In this unit I am ready to prompt and empower patients on wellbeing upkeep and sickness anticipation, and that I work with a group that together furnishes ideal consideration to those with heart infections. Every one of these years as an ADN I was agreeable as it was until two years back, when my significant other and my guide urged me to propel my training in any event to the BSN level. What's more, I am happy that I did it. The RN-BSN connect program was basic in extending my insight and along these lines improved my medical caretaker practice. Effect of RN-BSN Program on Nursing and Career The Texas Tech University wellbeing Sciences Center School of Nursing program has had an extraordinary effect in my calling and vocation way. Through this program I have been becoming familiar with proof based practice, speculations and nursing practice than I did in every one of those years in the ADN schools. Presently, for instance, when I take a gander at a medication(s), peruse or do a methodology on a patient , I am progressively mindful of the significance of research and proof based practice and why I (we) get things done in certain request or way. â€Å"By investigating ideas, for example, proof based practice, proficient turn of events, deep rooted learning, network wellbeing, nursing hypotheses, inquire about, mentorship, current issues confronting nursing and a lot more I presently observe nursing structure a bigger point of view (Harmon, 2009).† This program extended my insight, upgraded my training and along these lines, adequately improves my patient’s results. Through this program I turned into a more grounded and progressively complete medical caretaker. It showed me the order of nursing practice is guided by hypotheses and models that can be applied to my every day practice. Medical attendant Model Jean Watsons hypothesis of caring has significant effect in the act of nursing. Caring is fundamental to nursing; it is the focal point of training. Cultivate, 2008 states that †¦Ã¢â‚¬ caring is to save human nobility, is to safeguard mankind in frameworks and in the public arena, progressively arousing in medical caretakers and nursing to acknowledge they have a basic job in continuing human mindful and humankind itself, particularly in occasions where it is threatened.† Caring in my every day nurture practice underlies human qualities and convictions that are fundamental in an individual/customer or/and family essential needs. â€Å"The nursing reaction is a particular articulation of caring nurturance to support and improve the ‘other’ as the person in question lives mindful and develops in minding in the circumstance of concern (Buldin, 2005).† Through the hypothesis of mindful, I am increasingly delicate to communicate sentiment of mind and permit my customers, family or potentially collaborators to communicate their own sentiment of care. â€Å"Nursing can grow its current job, proceeding to make commitments to human services inside the cutting edge model by building up its fundamental caring recuperating and wellbeing qualities that have consistently been available on the edge (Cara, 2003).† Caring isn't an energy, yet an individual reaction. End My give a false representation of

2019 Best Brightest Nika Noun, Brigham Young University (Marriott)

Nika Noun 2019 Best Brightest: Nika Noun, Brigham Young University (Marriott) by: Jeff Schmitt on March 23, 2019 | 0 Comments Comments 166 Views March 23, 2019Nika NounBrigham Young University, Marriott School of BusinessFun fact about yourself: I own a Honda Nighthawk (motorcycle) named Barb. It’s named after my eighty-one-year old friend, Barbara, who lives across the street from me.Hometown: Phnom Penh, CambodiaHigh School: Cambodia Adventist SchoolMajor: Finance, emphasis in real estate investmentMinor: NoneFavorite Business Course: Principles of Finance, Money; banking and business, Corporate Financial ReportingExtracurricular Activities, Community Work and Leadership Roles during College Intramural sports (dodgeball, volleyball, soccer), volunteered at food banks and the food coalition, member of Women in Business ClubWhere have you interned during your college career? Dell Technologies, Austin, Texas; financial analystCushman Wakefield, Salt Lake City; brokerage, real esta te internWhere will you be working after graduation? I will be returning to Dell, where I will be working full-time as a financial analyst and participate in Dell’s rotational program for 2 years.What company do you admire most? Dell Technologies: what I love about Dell is its values—such as integrity, winning together (trust and value its employees), and giving back to the community—align well with my beliefs.Who is your favorite professor? I love all my professors at BYU, especially at BYU Marriott. However, if I have to pick one person, it would have to be Colby Wight. I’ve actually never taken Colby’s classes, but from the interaction that I have had with him through my Junior Core and through my time here at BYU, I admire his passion for education, his vision, and the wonderful speeches that he has given. His speeches have kept me motivated to work hard and believe that I can be successful here as a student and in my future career.What did you enjoy most about your business school? Networking with and lectures from top executives, as well as interactions with peers and professors.What is the biggest lesson you gained from studying business? I’ve learned that my skills and talents are unique and that others need my unique skills and talents. I’ve also learned that networking is the gateway that allows me to pitch my talents and skills. Everyone has a talent and an important role. It’s easy to feel intimidated, but everyone has value. There is something unique about you that others don’t have, so learn how to leverage it.What advice would you give to a student looking to major in a business-related field? Do well in your courses, get connected with all of the faculty members for the major you are interested in, talk with people in the field you’re interested in, and start finding internships.What has surprised you most about majoring in business? There are so many opportunities in the bus iness field—more than you realize. Also, the business school is competitive and seems intimidating, but actually no one totally knows what they are doing, much like we don’t have a sure knowledge of what the markets will be tomorrow.â€Å"If I didn’t major in business, I would be majoring in or studying†¦culinary arts. For sure.†Who most influenced your decision to pursue business in college? My grandfather. He taught me that you can be honest in business and use your resources to give back to others. My grandpa is not my biological grandpa. He met me in Cambodia when he and his wife were on their church service mission thirteen years ago. They noticed my brother, my sister, and me going to church without parents and wondered where our parents were. We instantly connected and knew we were meant to meet. They have supported my siblings and me—and so many others—since then. Because of their example, I also want to make money so that I can give back to others.Which academic, extracurricular or personal achievement are you most proud of? With so many struggles and challenges focusing in class, I dropped out of school multiple times growing up. I never thought I would make it to college. For me, finishing college is a big deal and a significant personal achievement.Which classmate do you most admire? Christina Wu. Christina is funny, works hard, and has motivated me to keep going. She isn’t in my major, but we took pre-business classes together, and she has been a tremendous support.Who would you most want to thank for your success? My older sister, Chan, is one of the people I’m most thankful for. After my parents left us, when she was eighteen, she gave up her scholarship to raise me and my brother. Her sacrifice and example motivated me to go to school because I felt terrible that she had given up her college experience.What are the top two items on your bucket list? Skydiving in DubaiBackpacking acros s Europe and AfricaWhat are your hobbies? Dirt biking, playing volleyball and Spikeball, traveling, cooking, finding good dealsWhat made Nika such an invaluable addition to the Class of 2019?â€Å"Nika’s example and influence in our program have been substantial. It is the common plight nearly all finance majors to experience the crushing weight of the competitive forces and pressures endemic to our industry. Nika has proven to be a beacon of positivity and encouragement to her fellow students. Her infectious optimism and positivity have served as a therapeutic balm for many of her classmates. Further, the odds she has overcome and the obstacles she has surmounted to come to BYU, graduate from our major, and land a job with Dell are nothing short of inspiring. If our students ever wonder whether they have the mettle to make it in this program or this industry, they look to Nika as a model.†Colby Wright BYU Marriott Associate Professor of Finance Page 1 of 11

Neurological Disorders - 2518 Words

Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructors preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. NOTE: WritePoint comments are computer-generated writing and grammar suggestions inviting the consideration and analysis of the writer; they are not infallible statements of right/wrong, and they should not be used as†¦show more content†¦The neurons start to work less efficiently. Also, [Remove comma] the neurons stop communicating with each other and later die. The damage caused by the plaques and Tangles spreads to the Hippocampus and this leads to l oose [Check spelling. This is an adjective meaning not tight. The verb lose means to fail to keep] of memory. As the disease advances from one stage to another, the neurons continue to die and the brain continues to shrink (Hooper, 2000). Alzheimer’s disease leads to destruction of brain cells. It also leads to death of the brain cells as this makes it difficulty for cells to communicate. The brain is made up of nerve cells that communicate with each other. This makes it easy for a person to think, learn and [Check punctuation: insert a comma before this word if this is the last in a list of more than two -- or if it begins a new clause] remember things. When a person has Alzheimer’s the nerve cells stop functioning as they are damaged. [Passive voice] This leads to loose [Check spelling. This is an adjective meaning not tight. The verb lose means to fail to keep] of memory and confusion. People having [Clearer writing suggestion--having as a transitive verb is va gue. Reconsider the sentence using possessing, acquiring, developing, etc. Often having can simply be deleted] Alzheimer’s disease are usually confused [Passive voice] ands have low memory. They have difficulties in learning new thingsShow MoreRelatedConversion Disorder And Functional Neurological Symptom Disorder954 Words   |  4 Pages Conversion Disorder/Functional Neurological Symptom Disorder Abstract Functional Neurological Disorder Symptoms also known as conversion disorder, is a disorder that doctors say isn’t a real disorder that patients seem to make up. The appearance of conversion disorder is often related to traumas or even milder stressors such as the loss of employment or divorce. The following essay will give a general breakdown of what the conversion disorder is, what the symptoms are, the pathophysiologyRead MoreAutism : A Neurological Disorder2218 Words   |  9 PagesAutism is a neurological disorder that affects many people all around the world. This disorder can be either moderate or severe and affects the body in several ways. People who have Autism Spectrum Disorder (ASD) have their expressive, receptive communication, social skills, and socialization disrupted. It has not been until the past several years in which this disorder has received more attention and awareness than it had ever before. Approximately twenty years ago this disorder was consideredRead MoreAutism Is A Neurological Development Disorder967 Words   |  4 PagesAutism is a neurological development disorder that affects one in eighty-eight people. In the Diagnostic and Statistical Manual of Mental Disorders fourth edition(DSM-IV) there were five types of autism. They were all listed under what is called Autism Spectrum Disorder. People on the spectrum range from dysfunctional to functional. The most functional form is called, Asperger s Syndrome. People with Asperger s Syndrome have above average intelligence; the people on the other end of the spectrumRead MoreIs Autism A Serious Neurological Disorder?862 Words   |  4 PagesI want Wonder Woman Walker to give me an A. Side note, please give me an A, Dr. Walker. Autism is a serious neurological disorder that has the potential of dramatically changing the lives of the family and friends of the patient. According to the National Institute of Neurological Disorders and Stroke, NINDS, Autism spectrum disorder (ASD) is a range of complex neurodevelopment disorders, characterized by social impairments, communication difficulties, and restricted, repetitive, and stereotypedRead MoreNeurological Disorders Essay1604 Words   |  7 Pagesit. That is why studying neurology and working on the treatment of neurological disorders is so critically important. Through the examination of Huntington’s disease, Bell’s Palsy, and Aphasia, neurologists can work to better the human mind and cure the diseases that attack it, which will infinitely enhance the lives of humans and create a brighter future for us all. The first disease being discussed, Bell’s Palsy, is a disorder resulting in temporary facial paralysis due to damage to the facialRead MoreCerebral Palsy And How Does It Affect The Oral Cavity?1114 Words   |  5 PagesCerebral Palsy is a broad term used to describe a group of chronic â€Å"palsies†, which are disorders that impair control of movement due to damage during the time the brain is developing (WebMD, 2015). Cerebral Palsy usually develops by age 2 or 3 and is a non-progressive brain disorder. The symptoms due to the brain damage often change over time, sometimes for the better and sometimes for the worse (WebMD, 2015). Cerebral Palsy is characterized by the location and the type of movement problems, butRead MoreSymptoms And Treatment Of Multiple Sclerosis1615 Words   |  7 PagesMultiple sclerosis (MS) is one of the most common neurological disorders constantly leading to perpetual disability in young adults. Accounting for more than 40,000 affected individuals in Egypt alone (Tallawy et al., 2016), and 2.5 million patients worldwide. (MS) is a chronic inflammatory, demyelinating, autoimmune neurodegenerative disease characterized by the disruption of the blood brain barrier (BBB), perivascular inflammation, axonal and oligodendrocyte injury, and breakdown of the myelinRead MoreNeurological Disorder Essay732 Words   |  3 PagesWHAT IS EPILEPSY Neurological disorder Primarily characterized by repetitive spontaneous seizures Many different types Wide range of symptoms that vary from person to person Characterized by abnormal electrical activity in brain CAUSES Caused by abnormal activity in brain cells Directly influenced by any head injury or family-related condition Genetic influence: over 500 genes identified which could lead to epilepsy Head trauma Tumors Strokes Infectious diseases (AIDS, meningitis) Prenatal InjuryRead MoreNeurological Disorders: Encephalitis724 Words   |  3 PagesGreek words. Enkephalos, which means brain, and itis, which means inflammation. Encephalitis was defined by Sir John Burton Cleland, a pathologist and naturalist. When he defined it, it was named ‘Australian X disease’. Encephalitis is a neurological disorder that results in the inflammation of the brain and sometimes the meninges. It is usually due to a viral infection. Most often arboviruses cause encephalitis, by transference via mosquitos to humans and animals. When bitten by an infected mosquitoRead MoreThe Developmental And Neurological Disorder1269 Words   |  6 PagesAutistic spectrum disorder is a developmental and neurological disorder that will appear within the first three years of a child’s life. A child that has autism will live in their own world, show minimal interests in others, and they will have a lack of social awareness. An autistic child will have a designated routine and perform odd behaviors that will be repeated frequently. These odd behaviors will include flapping of the hands or rocking back and fourth. Children with autism will have a difficult

Competitive Strategy AAA Theory Samples †MyAssignmenthelp.com

Question: Discuss about the Competitive Strategy AAA Theory. Answer: Introduction In the ongoing era the era is termed as Era of Globalization as it helps in bringing people as well as economies from various countries closer and thus offers diverse chance of business wherever globally. While globalization has had constructive outcome on the lives of individuals around the world with least negative impacts it has likewise presented to new unexpected difficulties for organizations that were never confronted and along these lines has required the advancement of a worldwide structure which can help adequately deal with the difficulties of globalization and bring about making a comprehensively competitive advantage globally. To manage complexities and in addition difficulties of the overall economy Pankaj Ghemawat has formulated a theory known as "AAA Triangle" speculation or we can state fundamental vernacular various varieties for fitting the individuals (March, Martin and Redford 2016). These three methodologies when completed are acknowledged to adequately manage the troubles acknowledged by globalization. "AAA" stands for Adaptation, Aggregation and Arbitrage. The report will discuss about the theory of AAA and it will consider two industries with two companies of each industries. The industries taken in to consideration are Food and Beverages industry and the companies are McDonalds and Coca Cola and for the Pharmaceutical industry the companies considered are Pfizer Inc and Sun Pharmaceutical Industries. Food Beverages as well as the Pharmaceutical industries are the global business and therefore is relevant to every economics as well as the countries. It does not matter whether the countries is developed or in stage of developing. Specifically these two industries help in providing many opportunities of employment and are very much important for the countrys population. Therefore, making their incidence as well as presence worthwhile so the industries should successfully implemented the framework of AAA for gaining as well as growing with the competitive advantages. AAA Theory Adaptation requires the essential changes and selections to be made by an organization so that the operation and items can be appropriate for nearby markets and their preferred neighbourhood individuals in view and inclination (Jha, Dhanaraj and Krishnan 2015). Aggregation helps organizations to make scale economies through the formation of local or worldwide business operations as well as in the meantime staying receptive for neighbourhood markets (Schlegelmilch 2016). Arbitrage engages companies to take the central purposes as cost, cash and additionally value complexities and settle on a decision on premise of which enterprise market in respects of buying and offering to recognize benefits (Morschett, Schramm-Klein and Zentes 2015). These approaches enable associations to defy overall business condition with more assurance empowering them to adequately access outside business parts by moving the request and also showcase costs for their products.. Besides, it engages companies to find excellent business circumstances and empower them to govern in the specified sector of the business. Each techniques are basic anyway it must be recollected that each A of the strategy will have assorted level of suitability and congruity for different associations and subsequently every association must pick whether to organize two or most of the three strategies meanwhile or in stages and after that draw the arrangement of execution. This AAA speculation assisted the company to abusein exploiting different overall open entryways and adequately manages the troubles hurled open owing to globalization. It is as of late that associations need to place time in arranging which method to realize to fulfill the perfect ideal position (Peles 2016). First we are considering the food and beverages industry. This industry in any of the country plays integral part of the countrys GDP. The contribution of the industry is significance. The first company chosen is McDonald. Adaptation The presence of McDonald's restaurants in 118 nations as well as serving million's of clients every day. McDonald's raised the slogan "Modifying the burgers around the globe". Started in US in recent times the organisation has its presence worldwide and helped them a great deal is adapting the burger according to the nation. Advance, in response for changing the tastes for customer the company has adjusted its menu to union plates of mixed greens, point, servings of blended greens, wraps and possible results of season fries. Contiguous deviation from standard menu is used either to keep common inclinations of sustenance, for instance, the religious hindrance of utilizing meat in India or to make open sponsorships with customary taste, for instance, McRice in Indonesia, or prawn burger in Singapore and Japan. In countries like Germany furthermore countries of Western European, McDonald's offers lager and in New Zealand offers meat pies. Aggregation World fathomed McDonald's Corporation grabs wage by setting assets into properties, eateries widening, and a head of coffee shops. McDonald's has used each possible mean for development of wage and minimization of cost. It has relatively used model of separating as there change strategy which has littlest danger (Tallman 2014). Arbitrage McDonald's is a commendable case of unmistakably getting benefits by arbitrage opportunity offered by general globalization. Mc Donald's use its US notoriety for massiveness and in like way high class for appreciating different nations. It is in the long run built as an amazing Fast Food chain in the brain of customers on the planet new economy. In like way, they performed 'backward Integration' with the agriculturists by Contract making in the economies of creating to guarantee demonstrated supply of required total and nature of their foul material at settled manufactured cost. (Fischer 2014). This guarantees steady quality as well as the last products taste. The second company taken into consideration is Coca Cola. Adaptation As per the organization's Annual Report, the organization is selling the products of beverages for more than 200 countries. It is stunning here that Coca cola has left un-change of the centre of the base thing except for where it modifies in context of water quality and sugar open and it may happen that embodiment of Coca-Cola in Europe is not the same as that in the United States. Regardless, coca cola adjusted packaging, progressing and systems of checking to be reasonable in various countries. Similarly, it has used securing of essential contiguous brands to be key framework to set up interface with the purchasers and to drive its base picture close to the standard neighborhood brands. Aggregation Coca Cola has executed the course of action of gathering to stretch out past US and to finish general scale economies. As a proof, The Coca-Cola association has offered more than 350 brands neighboring its Coca-Cola drink to suit the inclinations customer. The alliance has long history about acquisitions. In 1960 Coca-Cola got Minute Maid, The Indian brand of Cola Thums Up in 1993, and in 1995 Barq's. In 2001, it got the Odwalla brand of standard thing smashes, smoothies, and similarly bars; and in 2007, it got Fuze Beverage. Coca Cola also announced the nearness in Burma another land run when they lifted the suspension on Western supports. After a short time its regional portfolio develops the entire course transversely over world. Arbitrage Coca-cola is a prime event of Economic and moreover Geographic arbitrage. It outsources and passes on fundamentally in China having 39 working conditions wherever on that nation. Other than this it has plants for get-together with abutting bundling rights in an expansive segment of the countries to decrease the cost of time. After discussing the AAA theory of the food and beverages industries, now the theory is been discussed for pharmaceutical industries and the company taken are Pfizer Inc and Sun Pharmaceutical Industries. The first company taken into account is Pfizer Inc Adaptation Selling products in various nation from where the product was begun requires adjustment as well as modifications .Similar is situation with pharmaceutical industries. This actuality is all around supported by the strategy of sales of Pfizer in Latin America. To be effective in Latin America, Pfizer has needed to learn elective ways which consider social, monetary, and administrative contrasts for marketing its products. The steps taken by Pfizer in such manner are as follows: Extensive brand working through outreach programs of communities. Devoted assets to work with Pharmacist who assumes significant part to help patients to pick medicines (Dong and Yang 2013). Aggregation Its a case of aggregation of administrative section. To advertise its medication for instance say access in Europe it needs to meet administrative necessities of couple of nations and after that they are met all requirements to offer all through Europe. The aggregation they made is quite super and therefore they did not face any issues regarding the law and no political factor has affected the growth of the company. Arbitrage It's a decent case of TAX arbitrage: taxes are been deducted for the reason of relocation. Pfizer assumes control on AstraZeneca of UK. By doing this Pfizer is profited as : UK organizations don't pay assesses on abroad profit Tax Rate is lower Tax rate on UK-protected items is likewise less Therefore the company in this way making more benefit. The company taking control over another UK company helped in gaining the profit. If the company did not take control over the local company a huge amount of fund would have been gone on paying the duties as well as the taxes and therefore the profit could be marginal or no profit no loss situation could be confronted by the organisation(Annokhin and Wincent 2014). The next company taken into consideration is Sun Pharmaceutical Adaptation Situated in India the organisation is the fifth biggest Pharmaceutical organization across the globe. In order to make its presence all around the world, Sun Pharma needs to roll out improvements that suits to requirements of the respective nation. Similarly they adjusted their substance formulae, fixings as well as style of packaging which was reasonable to the general population of that specific nation. Organization's solid research technique and district particular usage procedure has given them the required competitive advantages over the other company. In the course of last 10 years, organization has been reliably effective in testing licenses on a few high-esteem items in US and along these lines presented less expensive, top notch non specific variants of such items to market for gaining the market share. Aggregation Sun Pharma comprehended the importance with respect to Global nearness for its improvement and viably picked up battling associations in various countries and geographies. Till date, association has had the ability to make 19 overall acquisitions to assemble its traverse to various countries (Les Etudes 2013). Therefore the company has taken the right part in terms of aggregation. The economies of scale of the organisation are quite effective and thus it has established its presence globally. Arbitrage Company has set up its investigation limits in making countries to altogether diminish its cost that has hugely extended its capacities to give the item at impressively more affordable cost. Further, settled larger piece of its collecting workplaces in Asian countries with lower cost of creation and made admissions to made countries for offering at higher cost. Therefore Arbitrage which gives concentration on the costing strategy of the organisation has been followed by the organisation that helped them to have a global presence (Donohoe, McGill and Outslay 2014). Conclusion This paper focuses on change of two crucial attempts using "AAA" structure, any affiliation must use and modify these approaches yet the tradeoffs are poor there between them. Its about overseeing cross periphery differences, every industry is a touch of "Globalization" which is modifying the world and the basic issue that contributed for are: Technology Relaxed trade strategies Which strategy a connection should use depends on upon factors like: Globalization history Financial illustrations Furthermore, affiliations may not require all structures at single motivation driving time yet likely a few years down the line. Nothing is focal so "Globalization" too makes challenges for the affiliations with respect to intensified supply chains and scattering, security of workplaces and information systems. Every industry in the World is changing the Globalization system to position them in the space of dispute where survival depends on upon various sections like quality, condition and strategies. The level of an alliance's capacities to tailor the offerings around past what many would consider possible or extends its distinctive decisions to adequately enter new markets or social solicitations. As everything has its great conditions and harms so is the circumstance with "Globalization" and few of them are as demonstrated by the running with: Damage to condition Less business security Basically, globalization is a troublesome issue that is impacting everybody's life. There is a need of surveying its negative contact with the objective that derives can be taken for their preventions. This will be win-win situation to everyone around the world. References Anokhin, S. and Wincent, J., 2014. Technological arbitrage opportunities and interindustry differences in entry rates.Journal of Business Venturing,29(3), pp.437-452. Dong, J.Q. and Yang, C.H., 2015. Information technology and organizational learning in knowledge alliances and networks: evidence from US pharmaceutical industry.Information Management,52(1), pp.111-122. Donohoe, M.P., McGill, G.A. and Outslay, E., 2014. Risky business: The prosopography of corporate tax planning. Fischer, T., 2014. No?Arbitrage Pricing Under Systemic Risk: Accounting for Cross?Ownership.Mathematical Finance,24(1), pp.97-124. Jha, S., Dhanaraj, C. and Krishnan, R., 2015. HOW DOES MULTINATIONAL RD EVOLVE IN EMERGING MARKETS?. LES ETUDES, D.C., 2013. VALUE CREATION THROUG MA: A CLINICAL STUDY ON BLOCKBUSTER DEAL EVIDENCE IN THE PHARMACEUTICAL INDUSTRY. March, R.J., Martin, A.G. and Redford, A., 2016. The substance of entrepreneurship and the entrepreneurship of substances.Journal of Entrepreneurship and Public Policy,5(2), pp.201-220. Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. The Integration/Responsiveness-and the AAA-Frameworks. InStrategic International Management(pp. 25-49). Springer Fachmedien Wiesbaden. Pele, B., 2016.Implementation of strategies for adaptation, aggregation and arbitrage in the global company(Doctoral dissertation, Ekonomski fakultet, Sveu?ilite u Zagrebu). Schlegelmilch, B.B., 2016. Marketing: A Global Discipline. InGlobal Marketing Strategy(pp. 1-19). Springer International Publishing. Tallman, S., 2014. Business Models and the Multinational Firm. InMultidisciplinary Insights from New AIB Fellows(pp. 115-138). Emerald Group Publishing Limited.

Pulp Fiction Review Essays - English-language Films, Films

Pulp Fiction Review Pulp Fiction Any movie lover who is looking for a different, wild, unpredictable movie that will blow their mind needs to check out Pulp Fiction. It's definitely going to blow the minds of all watchers. The Drugs, gangs, and killing, all set in the high-class gangs of Los Angeles are more than most can handle. In this Movie, gang members played by Samuel L. Jackson, John Travolta, and Bruce Willis wheel and deal the streets and roads of the big city. All working for a drug lord named Marcelles Wallace, they go back and forth for four segments of different plots. These plots, which are not happening in order, along with the director's wittiness, and the vulgar graphic scenes of the show will entertain all watchers while blowing their minds along the way. This movie is without a doubt the ?Dennis Rodman? of movies. There are absolutely none like it. Pulp Fiction is divided into sections. They are four, separately named different sections. They're all separated in the movie by a screen telling the name of the next section. They are all jumbled around in the wrong order for confusion, or who knows why else the movie does this. In the first scene of the movie, before the movie cuts to the first section, two people began to rob a restaurant. The watcher forgets about the incident until the movie is coming to a close, and the main two characters end up in the coffee shop that is being robbed. Another example of the crazy order is that in the third section of the movie, Vincent Vega, who is played by John Travolta, is killed. Ironically, in the last section Vincent is back in the movie again. However, in the end, when the movie's sections are all pieced together, and all make sense of each other, a watcher realizes that Vincent was never brought back to life. The last section happened before the third section. The wildness of the plot s is a large part of why the movie Pulp Fiction is so different. The Movie's vulgar scenes are another characteristic that watchers will never forget. In one scene, Jewels goes into the apartment of men who have not gotten their drug deals taken care of, and bluntly shoots two of them after quoting the Bible. Another scene with vulgarity is when Marcelles's wife overdoses on heroin and Vincent Vega is forced to give her a shot to the heart in order to revive her. The way in which the camera showed the needle, and the heroin being injected into Vincent's body in another scene will catch watchers off guard as well. The movie's blunt, vulgarity seems to shock watchers more than anything. If a scene toward the end, the camera shows Marcelles being raped, and later shows him shoot his rapist in the genitals with a shotgun. All of these scenes are gory, like no other movie, and will totally blow a viewer's mind. The director of Pulp Fiction, Quentin Terentino, uses wittiness that will bend and break the watcher's train of thought. He uses odd story lines to bring the entire movie's plot together. For example, In one section, Butch flashes back to his childhood when his grandfather passed down a watch to him from many generations. And as the section continued, the watch played a major role in an indirect way to the story line. In other sections, Vincent Vega and Jewels carry around case all day. They fight, and even kill for the case. When the actors open the case, the camera will never reveal its contents to the watchers. Therefore the watcher never knows what is inside the important briefcase. Terentino later said the contents were a mystery even to him. The movie's theme is another mystery that brings a mind-boggling subject up for conversation. Throughout the entire movie, any clock or watch visible to the camera is set on 4:20. The reason for this is another mystery but is another reason that Pulp fiction will blow watcher's minds. The movie Pulp Fiction is a classic. It is the odd ball or the Dennis Rodman of movies. There is no person that can watch Pulp Fiction without being shocked

Analyzing Ethical Behavior Paper Essays

Analyzing Ethical Behavior Paper Essays Analyzing Ethical Behavior Paper Essay Analyzing Ethical Behavior Paper Essay Ethics codes are retreated to help maintain a satisfactory level of ethical behavior within a business or organization and to help companies function more successfully (Mallow, Barnes, Bowers, Landwards, 2013, p. 101). Codes of ethics are broken numerous amounts of times in the business world. When these codes are broken, it can lead to multiple complications and scandals for corporations. Two examples of scandal and fraud in the business world are Bernard Lawrence Maddox and ENRON. Bernie Maddox Analysis Bernard Lawrence Maddox was the chairman for an investment securities firm that he founded in 1960. He was convicted of fraud in 2008 when he admitted that his business was, in fact, the largest Opinion scheme in history. Approximately $20 billion of, so-called, investments had dissipated (Kramer Ward, 2009, p. 27). In the case of Bernie Maddox, there were several investigations and red flags that appeared throughout each investigation. For instance, the fact that Maddox hardly ever encountered a down or slow month even in inconsistent markets raised quite a few suspicions. During the time of investigation, Bernie Maddox also confessed to operating a pyramid chem. as well as using a particular investment strategy called, split-strike conversion. This investment strategy entails buying and selling different sorts of options to reduce volatility (The Maddox affair:, 2008, Para. 7). Bernie Maddox is extremely smart and sneaky in a sense that he manipulated several people into investing in his Opinion scheme. Maddox took millions of dollars from huge corporations and companies. The fact that Madams company had never truly experienced a downfall should have been a major red flag to those who had invested in the company. Maddox portrayed his Opinion scheme in a way where people liked what they heard, liked what they saw, and therefore, invested immediately into the company without doing any further research. Maddox is a master manipulator, and his lack of ethics caused people to lose nearly their entire life savings. Although Bernie Maddox may have been the mastermind behind this scheme, he is not the only one to blame. There were multiple people working under Maddox. The code of ethics, or lack thereof, really shows here because if someone working in the company had any knowledge of what was going on in regards to the Opinion chem., he or she should have had the courage and honesty to go to someone of higher authority and report what Maddox was doing. If someone had any code of ethics or integrity, he or she should have thought about the lives that Madams Opinion scheme was affecting, and the illegal activity should have been reported immediately. Due to the lack of a code of ethics, multiple people lost a great amount of money by investing in Madams Opinion scheme. Bernie Maddox has an incredibly selfish view Of ethics and corporate responsibility towards his stakeholders. All that was on his mind at the time of the scheme was getting more money and being wealthy. He didnt care who he was affecting in a negative way, just as long as he benefited in the end; which is ironic since he ended up in prison with a 150-year sentence. ENRON Analysis ENRON Corporation was an energy and services company located in Texas. It went bankrupt in December of 2001 due to a planned accounting fraud. This accounting fraud led to several questions and concerns, not only about ENRON, but also about the accounting and financial companies working for ENRON. ENRON lied about its profits and stands accused of a range of shady dealings, including concealing debts so they didnt show up in the companys accounts (Enron Scandal at-a-glance, 2002, Para. 3). ENRON had close ties to the White House, therefore creating political implications as well. The lack of ethical standards for ENRON is obvious in this scandal. Executives and employees of the corporation were sneaky liars. They manipulated financial reports and accounts to make it appear as if the company was in good standing when it really wasnt. ENRON Corporation has a manipulative, unethical view on ethics and corporate responsibility. Because the corporation lied about numerous things regarding the finances and accounting, this implies that there was a huge lack of ethics within the company. The fact that executives and employees were okay with lying about so many records leads people to believe that the entire ENRON Corporation was set on a lie. ENRON, as well as accounting and financing companies, betrayed the trust Of several people because Of this scandal. Conclusion In sum, both the Bernie Maddox scandal and the ENRON scandal lacked a retain code of ethics and, as a result, both corporations no longer exist in the business world and executives and employees at each of these corporations faced life long consequences.

Discuss the impact of marketing strategy on profits in two businesses Essay - 1

Discuss the impact of marketing strategy on profits in two businesses of your choice - Essay Example Kotler (2011) suggests that a company prepares its marketing strategy by dividing the larger market into different segments and positioning itself in one target market. J Sainsbury and Tesco plc are retail companies based in Europe. They have developed almost a similar marketing strategy by focusing on the mid-market segment and using the marketing mix to position themselves in order to meet the needs of their customers. Since marketing strategies enable management to achieve organisational objectives, and one of the main organisational objectives of Tesco and J Sainsbury is to make profits, it is evidently plausible to argue that the marketing strategies of the two companies enable them to increase their profits. Achieving organisational objectives requires a business to satisfy its customers’ needs, wants and demands (Jobber, 2010). This is exactly what marketing strategy in Tesco plc and J Sainsbury is all about. Tesco plc has customer focused marketing strategy implied by its mission and vision statements, as well as its dealings with customers in and out of their stores. One of Tesco’s missions is to provide customers with the best marketing trip. This simply means to satisfy customers with quality and variety of products, effective customer service, sustainable shopping environment, product price and availability of products. The company employs many employees to serve customers in order to improve the quality of service. This customer experience improves customer satisfaction and as a result increasing sales in the company. This leads to overall increase in profitability of the company. Other marketing strategies of Tesco include refreshing its stores for customers and staff, online marketing, international expansion, market development, and helping communities (Tesco, 2012). In terms of online marketing, Tesco has developed online transaction services which serve to improve the sales and consequentially the profitability of

Why should students attend college to obtain a education Essay

Why should students attend college to obtain a education - Essay Example By exploring specific subjects, college education opens up the mind of the learners to gain more life changing skills that are essential to achieving better careers in life. Therefore, this paper determines the economic and social value of college education in contrast to what students learn in high school. Thompson (193) argues that most of the academic statistics in the United States indicates that the majority of students attend high school education to unlock their potential for better opportunities in life. It is cited that college education is an economical avenue for a better work and to earn more money. For instance, more people high school graduate would willing to attend a college education only to secure a well paying job as compared to their status of employment. Because high school job opportunities characterized by low, paying jobs such as janitors that do not require any professional experience to perform. In addition, some people attend college education to increase the knowledge skill, for people who envision educational objective go through college education just to gain sound education and get an open mind than those who may not have attained such qualifications. College education also empowers the life of an individual. The main reason being that, better-educated persons’ understand issues that improve daily lives of existence. Professional experience that enables a person to interpret financial statements and vital documents give a person more powers to govern his life. College education contributes immensely to the growing reward of investment decision. In essence, the firstborns in most families do find themselves automatically attending such education due to pressure from the family. The logic behind this is based on economic returns because a father who does not have college education will strive and ensure that his children excel beyond high school level (Thompson 193). According to Thompson

The Typical American Essay Example for Free

The Typical American Essay Donald Trump has done much for the image of the typical American through his show, â€Å"The Apprentice,† and its focus on brand marketing to an individual. Throughout time, especially when it comes to advertising, the focus has been to nail down, specifically, what it is that makes a typical American a typical American. But are those traits just stereotypical of Americans as they used to be? Or do they suggest something much deeper about the American public—that behavior as a consumer can be actually be targeted, without much overall difficulty, using a combination of internal and external marketing by focusing on stereotypical beliefs, psychological profiles, and an understanding of basic human intelligence. To begin with, internal marketing focuses exclusively on the individual â€Å"you† of a company, striving to spotlight on their motivations and beliefs while gaining trust and reputation. For example, Ford Motor Company would use internal marketing to evaluate the needs of their employees and to become a better employer for those needs. This can be seen in media advertising as well, as more and more commercials focus on the audience â€Å"you.† Everyone can relate to the stressed out mom with the Renuzit spray as she cleans up her kid’s soccer mess. While the consumer here is not part of the Renuzit company, they feel, by the method of advertising, that they relate to the message presented. External marketing is more about the business itself and how they manage to position themselves in front of the consumer. This medium of marketing is more difficult to qualify because it is in the presentation itself that makes this mode effective. For example, Ford Motor Company is advertising at a dog show and at a car show. At the dog show, they will surely be overlooked as anything more than annoying sales people because their method of presentation holds no true meaning for them, while the car show would explode with excited consumers because they are positioned in front of their target audience. So, to be honest, the factor that has the greatest influence on an average consumer (like me) is both internal and external marketing. It would be hard to feel the deep Renuzit â€Å"homey† vibe when watching a stressful horror flick on the Sci Fi channel, but it would be a much more well received bit of advertising if the Learning Channel was on and Martha Stewart was cooking something yummy in the kitchen. Even in something so small and simple as random household commercial, both internal and external marketing are essential to see decent results. Moreover, the internet has taken this idea to a whole new level in advertising. It used to be that a basic site could attract visitors simply because it existed out there in the vast world wide web. But things have changed. Now, for a website to have any luck, whatsoever, they have to not only have targeted content, but also targeted keywords. Whole businesses have sprung up claiming to be able to properly optimize a website for the search engines—their philosophy: target a consumer based on stereotypical beliefs, psychological profiles, and an understanding of basic human intelligence in how people go about searching for the information they are hoping to find (Word Partners Ink). This process is just as complicated as it is for traditional advertisers because the potential visitors have to be exclusively targeted to get any results. This means that if a website is selling cat food, they have to use keyword rich content illustrating the most common search terms for cat food. Maybe name brands, or maybe even breed. The fact is that even as technology grows and looking at Americans as â€Å"typical† by using stereotypical methods sounds politically incorrect, it is still the only method for effective sales, even in the online media. According to the article by Anne Cronin (written more than a decade ago) the â€Å"typical American† exhibits certain identifiable traits. Since some of the traits are so outlandishly true, it’s best to go over each set and compare to the â€Å"typical American† now. Cronin begins with a â€Å"white woman who is 32.7 years old, [who is] married and a mother, owns a home in the suburbs with three bedrooms, two telephones, no answering machine, with two TV sets, cable, and a VCR.† This woman is the woman of â€Å"Stepford Wives.† Her home is her castle and she is still young enough to feel beautiful while she keeps things clean. This woman could still exist today, but with a few modifications. It would be hard to find a household without two TV’s (most probably have four, with two computers), but the telephones would be cell phones, as even kids as young as nine are getting them now that companies like Disney and Verizon have hit on that need, and the woman would probably be divorced with two kids while still living in the suburbs off a nice alimony check. Cronin continues with the woman’s lifestyle: â€Å"she works for a private company as a clerical worker, she (and probably her husband) does not own a gun, does not smoke, does not know anyone with AIDS, spent two hours driving yesterday (probably errands, maybe work), and she read a newspaper today.† The hilarious part is that this woman probably does not exist today. If she doesn’t smoke, she probably knows someone who either has AIDS or has died from AIDS, and if she isn’t a clerical worker, she probably didn’t read the newspaper today. Cronin’s article attempts to pinpoint the â€Å"typical American† woman from the early nineties. Things have definitely changed, but her reasoning is sound. And, her theories could still be applied to identify the traits of the typical American today by focusing on beliefs, psychological profiles, and an understanding on basic human understanding. The world has changed drastically in the last decade. War, tragedy, terrorism, and disease are vastly more prominent than they were just ten years ago. With the hit on 9/11, not only was security throughout the nation revamped, but so was the American consciousness; meaning that men and women had to take a broader understanding of their world if they wanted to survive it. And, perhaps that understanding is a bit more cynical than it used to be. Suburbia has essentially been replaced with powerful business women and internet entrepreneurs. Analyzing and pinpointing the typical American has become something of a carnival game on the internet on OK Cupid’s website. Here, a visitor can take the â€Å"Are you a Typical American test† to find out how they rank as a typical American. The questions are quite illuminating, as are the results. There are 25 questions in all (and a screen name must be chosen at the end to view all results), much reminiscent of the questions found on the â€Å"Are you Smarter than a Fifth Grader† TV show hosted by Jeff Foxworthy. But this doesn’t mean that they are easy. In fact, many of the questions have more to do with lifestyle than outside knowledge (though many United States history questions are asked), which makes for interesting criteria for the â€Å"typical American.† After taking the test, despite being somewhat mortified by the results, it became clear just how easy it is to call a typical American a â€Å"typical American.† Even shows like â€Å"Millionaire† and â€Å"Identity† (to the far extreme) hit on this ideal: that the typical American exhibits particular traits, mainly targeted by how much they weigh, how much fast food they eat, how much they watch television, and how much they know about their country. Sadly, that’s all it takes. A marketing genius would be hard pressed to find any other determining factors (they might throw in homey comfort and hobbies, but that’s about it). Overall, pinpointing the traits of the typical American has become something of a pastime for â€Å"typical Americans.† With the rise of the internet and TV game shows, this ideal has hit a new high. But, so has the effects on the marketing and advertising world. As the world changes, and the typical American changes with it, so must advertising and how those traits are analyzed and determined. However, while these things change, even drastically, the methods for identifying the traits of the typical American have not. Still, no matter the mode, the method must focus on beliefs, psychological profiling, and a basic understanding on how the average American thinks. Works Cited. Cronin, Anne. â€Å"Typical American.† New York Times. 1992, pg ES5. OK Cupid. â€Å"Are you the Typical American Test.† 2007 Human Rainbow. http://www.okcupid.com/tests/take Word Partners Ink. â€Å"Search Engine Optimization.† 2007 Word Partners Ink. http://wordpartnersink.tripod.com/searchengineoptimization

Hemp: A Help Or A Hindrance? Essay -- essays research papers fc

Hemp: A Help or a Hindrance? Hemp, also known as Cannabis sativa, marijuana, grass, and by many other names, has not been a legal commercial crop in the United States for almost sixty years. As common two centuries ago as cotton is today, hemp is not seen on the market. As many groups fight for hemp to become legalized as a drug, many people are battling for the plant to become legalized for its industrial and medical uses. From Disney Indiana Jones hats to fuel for our automobiles, hemp is a hardworking, environmentally sound renewable resource. People have become so wrapped up in the "drug" aspect of marijuana that many are forgetting its uses as an industrial material. Hemp is an ancient drug, first mentioned in a Chinese manuscript in 2700 BC. Its uses included treating gout, malaria, gas pains, and absent-mindedness. Hemp was an integral part of early Indo-European religious ceremonies for thousands of years. Records from Assyria in 650 BC referred to it as a drug called azulla that was used for making rope and cloth, and which was also used for experiencing euphoria. Hempen sails brought the Spanish, Dutch, and British conquerors to the new world (Charpentier 18). In North America, hemp was planted near Jamestown in 1611 for use in making rope. In order to keep a constant supply of hemp available, a law was passed in Massachusetts in 1639, requiring every household to plant hemp seed. In Maryland, Virginia, and Pennsylvania, hemp was even used as a monetary unit. Thomas Jefferson's draft of the Declaration of Independence, released by the Continental Congress on July 4, 1776, was written on paper made from hemp (Whole Earth Review 46). And the 49ers washed gold from California creeks in Levi's made from hemp. In 1937, the United States government passed the Marijuana Tax Act which prohibited the use of marijuana as an intoxicant and regulated its use as a medicine. Although there are hundreds of ingredients in marijuana, the main ingredient is a chemical called tetrahydrocannabinol (THC). THC affects the brain and the circulatory system, especially the heart. This makes the heart beat faster and causes small blood vessels to expand. This is the most visible in the eyes, where tiny capillaries swell and fill with blood, giving the eyes a bloodshot look (Ravage 6). Marijuana had its day of glory in the 1960s. Casual use was widespread, mai... ...aren't afraid to take the risk. The government may not approve of this, but it is going to happen. Legalize hemp to be used for its practical purposes. For many years, there has been debate on whether or not to legalize marijuana. Hemp has been used in many ways. From using it to get high, to making paper for money. Throughout its history the plant has been very useful. It has proven to be a valuable asset to our economy and is something that cannot simply be brushed away. Although there are many people that abuse it, they are far many more people that can benefit from its legalization. Works Cited "Tree Free Paper." Whole Earth Review Fall 1993: 46 Charpentier, Sean. "Kentucky's Tobacco vs. Hemp." Dollars and Sense May-June 1991: 18 "Can hemp help Northwest solve its timber problem?" Wood Technology May-June 1993 : 8 Ravage, Barbara. "Hemp or Health?" Current Health 2 Oct 1994 : 6 Mason, Alan. "Hemp for Victory." Whole Earth Review Fall 1993 : 48 Barry, John Byrne. "Is grass really greener?" Sierra Nov-Dec 1995 : 22 "Marijuana use among teens nearly doubles in two years." USA Today Nov 10, 1995 : Money

Distribution of US Budget in Military and Education

Even though the Cold War era is a distant memory, encased in glass forever like some museum piece, our government is still spending as if the Soviet Union was in its prime. If the arms race is a forgotten memory, then why is the military still spending 86% of what it was spending during the Cold War. It†s not that us Americans do not want a solid military, we just believe that our military is wasting billions of dollars at the expense of our children†s education and well being. 50 years ago our country, and the entire world was in disparate need of a strong U.S. military. We inflated our military budget, and gave the government and private businesses an enormous appetite. Without a major threat to the United States since the collapse of the Soviet Union, our government seems to be in competition with itself. 50 years ago we sent tons and tons of troops overseas to fight in a foreign land, while we pumped private businesses up with the manufacturing of military equipment. The need for such products and the need for an over-healthy military allowance is long gone. While we sunk billions after billions of taxpayer†s money on wars that we were boisterously proud to spend (it gave us all the prestige we could ever ask for), our Allies were investing in their children†s education and well being. The result now is that while we have the most elite military capabilities, our children†s educational level is extremely under developed. European and Japanese children significantly outperform American children in math and upper-level reading. This should not be too surprising, our children are studying history books that are from a decade ago. This creates difficult obstacles for our children to keep up on current politics and other global events. Also the over crowding of classrooms makes it extremely difficult for your child to get that personalized learning which may determine his or her ability to learn at all. Every child learns at a different rate and possibly in different ways, this makes it virtually impossible for teachers to tap into every child†s full learning potential. If your child needs that extra, personalized attention, but is not â€Å"defined† as handicapped their specific learning needs will most likely be overlooked and that may be the beginning of your child†s inability to learn. According to a study done by the state of Tennessee, reducing classroom size in early grades (K-3rd) can improve a child†s performance even after being placed back into their regular sized class. Another major problem hindering our children†s education is the fact that the teachers with the priceless responsibility of developing our child†s mind are absolutely underpaid. Teachers barely make an honest living and are often subliminal role models to our young students. Although there are countless exceptionally dedicated teachers in America, a significantly higher salary would ensure the quality of almost all teachers. Remember what we were taught about incentives at a young age, the carrot in front of the rabbit, well that would definitely apply for these individuals we need to count on everyday. So, where is all of the money going to come from to improve our children†s education, well, remember our friend with that uncontrollable appetite? During the Cold War†s prime the U.S. was spending $325 billion a year. And today, with the Cold War boxed up and put on a shelf, the military is still spending $290 billion a year (NCR,1999). This is an alarming figure that we are spending on a military without any outside threat to contend with, in fact it seems to be their only real mission is to play servant to the United Nations, fighting little skirmishes in countries that don†t want our help. One would be hopeful that since we are in an era of peace time that we could enjoy â€Å"peace dividends.† However, the military and those private sector businesses that created such an enormous appetite refuse to exercise a Post-Cold War diet. Maybe we need to e-mail the pentagon, they might be reading our children†s decade old history books, in that case they wouldn†t know that the Berlin Wall is down and the Soviet Union has collapsed. Another astonishing fact is that our country has become the world†s largest arms dealer, selling to almost any country with the money to do business. And if they can†t afford them, our government will put them on a payment plan, acting much like a scene right out of The Godfather. Is this our government, or is this Don Corleone, striking deals with some pretty shady characters. One can†t help wondering where all of this cold hard cash is going from these deals. It is no mystery that our government budgets are in desperate need of reform, well, there are active groups lobbying to change the spending habits of our government. One of the most effective of these groups is the Business Leaders for Sensible Priorities, which is comprised of influential individuals like Ben Cohen, cofounder of Ben & Jerry†s; and former assistant secretary of state, Lawrence Korb, along with a cabinet of ex-military and big business leaders. The group is most certainly not an anti-military faction, however they are dedicated to refocusing the military†s useless spending (NCR, 1999). They are not opposed to our military having the best equipment possible, that is if someone were to donate it to them. If the decision is for the military to have a great new ship, or for our children to have a better education, of course the military is going to have to make due. Currently the federal government only participates in 7% of the funding for our schools, while the state and the local community split the rest. This is an raises enormous concerns due to the fact that poorer communities are at a significant disadvantage. Some communities can spend up to five times as much as less fortunate ones (NATIONAL PTA, 1996). To achieve these goals for a better future for our kids and further more, our country, we need to make education our biggest priority. Adding up the military†s inflated $290 billion a year, and comparing it to what†s left over for all other spending, including education, a meager $246 billion (NCR, 1999). This is an insult to our children†s development as growing intellectuals. 6% of the entire budget is allocated for our children†s education, this states the true fact that their education is not important. The money is truly there, we simply need to redirect it and our governments priorities. Like stated by Business Leaders for Sensible Priorities, † The winners and losers are not going to be determined by the size of their gunboats, but by the level of their children†s level of education.†

Did Napoleon uphold or betrayed the ideals of the French Revolution (1799-1815) Free Essay Example, 1000 words

His strategic brilliance and shrewd tactics helped to recapture Toulon and overnight, he shot to fame. He was promoted to Brigadier-General and thereafter, he never looked back. ‘He is the sort of man of whom nature is sparing and who only appears on earth at intervals of centuries†¦Ã¢â‚¬â„¢ (Markham, 1966). Besides being a great strategist and an expert artillery official, Napoleon was also a shrewd politician, a trait that was evident while, he led his troop to success after success in the various battles against the resurgent armies of the neighbouring countries. During the 1785 failed coup which was organised by some discontent republicans and royalist, Napoleon was given the command and he had agreed on the terms that ‘once my sword is drawn, it would not be sheathed until order is restored’ (Dugdale, 2006). Within en hours, he had restored the peace and order, effectively quelling the rebels. His support to his political leaders amply showed that he believed in upholding the new order that was established after the revolution. He was made Major general at the age of twenty six. We will write a custom essay sample on Did Napoleo n uphold or betrayed the ideals of the French Revolution (1799-1815) or any topic specifically for you Only $17.96 $11.86/pageorder now He had become a hero with a huge following. Napoleon was a staunch nationalist and intrinsically believed in the welfare of his people. When he went to Nice to take over the command, he tried to understand their need and made efforts to alleviate their problems and boost their morale with praise. He motivated his troops to the extent that they became his most loyal followers and helped him to win many battles with Austria, Egypt, Turkey etc. He inspired his soldiers and people and restored their pride for their nation. He also edited his Courrier de lArmà ©e dItalie and other military gazettes from the Journal de Bonaparte et des hommes vertueux and articles–sometimes written by Bonaparte himself–analyzing the current political situation in France were found among the gazettes pages2. When he came back to France, he found that his country lacked a dynamic leader who was able to look after the extended territory of France with he had increased from his various victories in the battlefield. He filled the gap by conferring himself with the title of First Consul3 in 1799 and later became Emperor. The period from 1799-1815 was one of the golden period which had made France as one of the most powerful country of the West. During this period, France not only attained military supremacy but art and literature came into prominence and established France as a leader in the field. Napoleon had made complete and clear codification of French constitution with code of civil procedure, equality of all men, penal code etc.