Discuss the impact of marketing strategy on profits in two businesses Essay - 1

Discuss the impact of marketing strategy on profits in two businesses of your choice - Essay Example Kotler (2011) suggests that a company prepares its marketing strategy by dividing the larger market into different segments and positioning itself in one target market. J Sainsbury and Tesco plc are retail companies based in Europe. They have developed almost a similar marketing strategy by focusing on the mid-market segment and using the marketing mix to position themselves in order to meet the needs of their customers. Since marketing strategies enable management to achieve organisational objectives, and one of the main organisational objectives of Tesco and J Sainsbury is to make profits, it is evidently plausible to argue that the marketing strategies of the two companies enable them to increase their profits. Achieving organisational objectives requires a business to satisfy its customers’ needs, wants and demands (Jobber, 2010). This is exactly what marketing strategy in Tesco plc and J Sainsbury is all about. Tesco plc has customer focused marketing strategy implied by its mission and vision statements, as well as its dealings with customers in and out of their stores. One of Tesco’s missions is to provide customers with the best marketing trip. This simply means to satisfy customers with quality and variety of products, effective customer service, sustainable shopping environment, product price and availability of products. The company employs many employees to serve customers in order to improve the quality of service. This customer experience improves customer satisfaction and as a result increasing sales in the company. This leads to overall increase in profitability of the company. Other marketing strategies of Tesco include refreshing its stores for customers and staff, online marketing, international expansion, market development, and helping communities (Tesco, 2012). In terms of online marketing, Tesco has developed online transaction services which serve to improve the sales and consequentially the profitability of

Why should students attend college to obtain a education Essay

Why should students attend college to obtain a education - Essay Example By exploring specific subjects, college education opens up the mind of the learners to gain more life changing skills that are essential to achieving better careers in life. Therefore, this paper determines the economic and social value of college education in contrast to what students learn in high school. Thompson (193) argues that most of the academic statistics in the United States indicates that the majority of students attend high school education to unlock their potential for better opportunities in life. It is cited that college education is an economical avenue for a better work and to earn more money. For instance, more people high school graduate would willing to attend a college education only to secure a well paying job as compared to their status of employment. Because high school job opportunities characterized by low, paying jobs such as janitors that do not require any professional experience to perform. In addition, some people attend college education to increase the knowledge skill, for people who envision educational objective go through college education just to gain sound education and get an open mind than those who may not have attained such qualifications. College education also empowers the life of an individual. The main reason being that, better-educated persons’ understand issues that improve daily lives of existence. Professional experience that enables a person to interpret financial statements and vital documents give a person more powers to govern his life. College education contributes immensely to the growing reward of investment decision. In essence, the firstborns in most families do find themselves automatically attending such education due to pressure from the family. The logic behind this is based on economic returns because a father who does not have college education will strive and ensure that his children excel beyond high school level (Thompson 193). According to Thompson